Double Page Spread Conventions.

Masthead: The masthead tends to be big and bold and jumps of the page by using a series of techniques such as bright colours, bold and big text or by simply placing it on a plain background so it stands out a great deal more. The masthead of a double page spread is more than likely the main cover line on the front cover of a magazine there for the masthead must be related to what is said on the over of the magazine. This also informs the audience about what the article is about so they can then go on to read the article getting a general idea of what to expect.

Article: The article is probably the most important aspect of the double page spread as that is what everybody would expect to see and is also the article that the main cover line is generally about. The article informs the audience about certain events that have taken place and a reporter has made a story about. The text usually takes up a large quantity of the page and is accompanied by an image which relates to the story.

Image: Images are always contained within double page spread as they relate to the article that has been written about the person that stars in the image. The celebrity will usually pose in a certain way with a certain costume, setting and props in order to give off the image that is related to the article which is important otherwise the article and the picture would not make sense if they was placed together.

Page Numbers: The page number is on the page for a simple reason, it allows the consumer to notice which page they are on and makes it a great deal easier for them to find their desired page.

Contents Page Textual Analysis (3).

The contents page of this Vibe magazine is very dominated by the image to the point where the full page is covered by this one single image. The image is very sterotypical of the R'n'B genre as it represents the idea of gangs and how the majority of R'n'B singers are black. We can tell this by the costume of the models that are seen in the image as they are wearing slouched jeans as well as big thick chains with pendants on them. The colours used on the image are strictly black, whites and greys giving the image a very old fashioned feel towards it.

The masthead used on this contents page is not very large and dominant but is noticable due to the bold font and the bold black colour that is very sterotypical of Vibe magazine using bold colours and fonts to show the audience that this is the contents page. The other text that we see on the contents page are columns which tell the audience about the departments of the magazine as well as a column that says 'U style' which is very ambiguous as to whaty this could mean. The font used is also iconic of Vibe magazine as it is bold, elegant and in black which we see on most of the magazines issued by Vibe.

Contents Page Textual Analysis (2).

On this contents page taken from a drum and bass type magazine we can clearly see that the majority of the page is dominated by an image of Sam Sparro. The image represents the idea that he is at a concert which we can tell by the fact he is singing into a microphone, the colours that are present on this image are very party like colours being fluorescent pinks, blues and greens. Along side this image is the masthead which is not very dominant on the contents page, the font used is small and thin and is also yellow which stands out on the black background but is not blatantly obvious to the audience. The other image we can see on this page is an image of a woman who appears to be at a concert or party of some form. These images could inform the audience about who is it specifically targeted at, the image of Sam Sparro would attract any fans of him but would also attract women. On the other hand the image of the woman would more than likely attract men rather than women promoting the idea that this magazine is aimed at both genders.

We also see a feature section on this contents page which allows us to see what is present in the magazine. This is also accompanied by page reference numbers allowing the audience to find specific pages or articles that they may want to read. The font used is bold on the sub headings but is small on the caption that goes with this and is also in black. This would attract the audiences attention but not so much so that they do not recognise the image.

Running along the bottom of the page is a small banner that promotes a free CD that is related to the drum and bass theme of the magazine. There is also a small article that explains whose CD it is and the style of music contained with in the magazine.

Contents Page Textual Analysis (1).

This contents page is represented in a provocative way in the sense that the model is lied on the floor in fairly revealing clothing which produces the idea for the audience about the model and her style of music or it could also produce the idea for the genre of the magazine in which she has appeared. The colours used are all natural/stone like colours which are subtle and give the magazine a elegant and modern look to it. The masthead is very quirky in the sense that it is very jumbled up and on different levels. The font is bold and and takes up the full top right hand corner of the page. The colour white connotes innocence which clashes with the image of the woman but stands out on the stone coloured background.

Running down the right hand side of the page is a list of features what the consumer expects to find in the magazine. The name of the feature is accompanied my a page reference number so create the chance for the audience to be able to find the specific page in the magazine that they would like to look at. Underneath this is another column named fashion which expresses to the audience that this magazine is targeted at young women which contrasts to the idea audiences would get from the image being that the male audience would more than likely be attracted to this magazine due to the picture that has been placed on the contents page.

The colour of this typography is black which continues the theme of elegance and the theme of the stone like colours but it stands out on the lighter background. The actual font itself is a very elegant font which we can tell by the swirls that we see in the writing.

Conventions Of A Contents Page.

Article Names: Article names play a big part on a contents page as they tell the audience what they will see in the certain issue of a magazine allowing them to make a decision whether they want to buy it or make a decision on which article they want to read if they don't want to read the full magazine. All types of magazines have article names in them because if they didn't then the magazine wouldn't make any logical sense as you wouldn't have much idea what the article is about and whether you are even reading the same or a different article.

Page Reference Numbers: Page reference numbers are generally found next to the article names so the consumer knows which page to turn to for a particular article that they want to read about. It is a quick and efficient way of finding certain articles rather than flicking through the magazine looking for what you want.

Images: Images are frequently used on contents pages as they relate back to the article names and what is in the magazine, the images also add colour to the contents page. The colours that are contained in the contents page usually relate back to the colours on the front cover in order to keep a theme going that is suitable for the magazine and suitable for the intended target audience.

Subscriptions: On a contents page there is sometimes a subscription section in which the consumer can subscribe to the magazine so that they don't miss any of the issues rather than just going to the shop and picking them up randomly, they can have them delivered to their houses which is sometimes and easier way for people to buy this magazine. In the subscription there will generally be contact numbers or forms of addresses so that the consumer is able to ring/email or send letters to the company.

Front Cover Of A Music Magazine Textual Analysis 3.

On the cover of this 'The Source' magazine we can see a image of The Game who is being represented in a suicidal manner. The image of him holding a gun to his neck with his face scrunched up is very suggestive that he is going to kill himself. The use of the gun as well as the tattoos we can see that The Game has is very stereotypical of gangs but also stereotypical of R'n'B style music. The image relates well back to the main headline which reads 'The Game - Suicide is not an option' this headline could be suggestive of the idea that whatever hasn't been going well for him in the music industry can not be solved by suicide which is a rather strong message that is being put forward to the audience. Also, considering people that listen to that particular style of music would look up to successful artists such as 'The Game' as a role model, they would take on board what he has said. The background of the image looks as thought it a concrete type of wall giving off a very hard and solid image.

The colours used for this magazine cover as far as the text is concerned all relate well back to the main headline as the colour red connotes the idea of violence and blood, the colours are also bold and eye catching gripping the attention of the audience. The font used on the front cover of this magazine is very bold and strong which relates back to the idea of the R'n'B style music that the magazine covers.

The camera shot that has been used is a medium close up which draws attention to the expression on the artists face and also the range of tattoos that he has which are connotational of the R'n'B genre.

In this Source magazine, I believe that the target audience would be of the age 20 - 24 and more directed at males rather than females due to the fact that it is more of a hard style magazine and not as casual and laid back as Vibe magazine.

Front Cover Of A Music Magazine Textual Analysis 2.

The image on the cover of this VIBE magazine breaks from the typical, conventional images of magazine covers. The image has been taken in close up rather than a mid shot which in this case is being used to exaggerate the emotion on Kanye West's face in order to back up the main cover line 'Kanye West - I Am Rap'. The expression on his face has what seems to be a very confident and possibly 'cocky' look to it. The costume we can see is very minimal but appears to be a grey jumper with a blue collar which is very casual. Also, the idea that Kayne West is looking directly at the camera makes it more personal towards the audience allowing them to feel more involved.

The colours that are used on the cover of this magazine are all very bright and eye catching. The neon blue colour of the text on the magazine is similar to that of the blue colour on his collar which provides a house style as well as connoting the idea of 'party time' along with the neon pink that we can also see on the cover of the magazine. The colours that are used suggest that the genre of music the magazine is based on is very party like. The text used is very bold and simple which is easy to read and also has an impact on the reader due to the fact that it is bold and 'in your face'.

The cinematography used in this image is fairly basic as it is just a straight on shot in close up of Kanye West which like mentioned earlier is used to emphasise the expression on his face.

The intended target audience for this magazine would more than likely be males from the age of 16 to 24 that like Kayne West and RnB music. I believe that this magazine front cover captures this target audience due to the colours used and the general laid back feel that the magazine produces for its readers.

Front Cover Of A Music Magazine Textual Analysis 1.

On the front cover of this 'Vibe' magazine, Usher is being represented in a way that is connotational of war. The army/pilot type costume he is wearing as well as the aviator sunglasses and the helmet he is carrying are all stereotypical of war and people in the army which produces the ideology of war and battle. The use of the mid shot gives the impression that Usher is walking towards the camera and towards the audience. In the background we can see what appears to be a fighter plane, this and the fact Usher is in the pilot costume holding a helmet suggests to the audience that he is has just emerged from the plane. The location appears to be in a rural area as we can see trees and greenery and can clearly see the landscape as well as the sky and the sun. This image and the idea of war is backed up by the main cover line in which reads 'Usher - There is no competition'. The fact that this has appeared on the cover of a music magazine connotes the idea that Usher believes there is no competition with his music and that of other artists.

The colours used on this front cover for the typography all connote the idea of danger and hazard. The black and yellow we see is very commonly used for hazardous products or buildings that in danger of collapsing etc. The fact they have used these colours represent the fact that Usher is a hazards to the music world and the other artists.The font used for the masthead is very bold and set behind the image which is done because people that purchase this magazine wouldn't need to see the full masthead to know what magazine it is. The font used for the cover lines is also fairly bold but not to the extreme of the masthead.

The mid shot we see appears to have a central focus on the stomach of Usher which allows him to look a great deal bigger then he actually is. This produces the idea that he is a giant in the music world which anyone that follows him will know that he is a very successful artist. Also, Usher is set in the foreground which makes him look a great deal bigger than the plan that is set behind him.

The target audience for this magazine front cover would be males in the age range of 16 - 24 who like usher and also like RnB. This magazine could also attract a female audience if the also like Usher for different reasons to that of a male audience.

Music Genre.

A music genre is a categorical and typological construct that identifies musical sounds as belonging to a particular category and type of music that can be distinguished from other types of music.

R&B

My genre choice for my music magazine is going be R&B.

Contemporary R&B (also known as simply R&B) is a music genre that combines elements of hip hop, R&B, and soul music.

Although the abbreviation “R&B” originates from traditional rhythm and blues music, today the term R&B is most often used to describe a style of African American music originating after the demise of disco in the 1980s. Some sources refer to the style as urban contemporary (the name of the radio format that plays hip hop and contemporary R&B). R&B has also been used to refer to rhythm & bass although the accuracy of this abbreviation is open to debate seeing that bass forms part of a rhythm along with the drums.

The reason I have decided upon choosing this music genre is because I like certain parts of this music and I also believe that taking images for my magazine using this type of genre will be interesting and different.

Conventions Of A Music Magazine - Taken From Q Magazine.

Masthead: The masthead tends to be big and bold which usually stands out from the background of the magazine. They are all visually branded in different ways due to different colour schemes and titles. The colour of the title on the Q magazine is red and white, the red connotes excitement and also stands out on the page attracting people's attention and draws them in due to the boldness of the colour.

Dateline: Music magazines all have the month and year that they came out as well as the issue number which allows potential buyers to be able to know which issue they need and whether they have bought it or not. This never takes up a large part of the cover and is just a small informative section.

Main Image: This tends to be one big image that takes up the majority of the page usually a hit artist or a band that has made news or made a come back or even bought out a new album. The band always relates to the theme of the magazine i.e. rock, pop, r'n'b, punk, hip hop. On the Q magazine the image is of U2 which tells the audience that they are the main storyline in the magazine and could also connote a rock theme but Q magazine covers a vast range of music types so it changes with each issue.

Cover lines: Cover lines are used to inform the audience what has been covered in the magazine usually other stories apart from the anchorage. The text is usually bold and colourful but doesn't take the attention of the main headline and is used to inform people whats has been covered in the magazine which could attract them if they admire a certain person in the magazine but if they didn't like them they could also avoid the magazine.

Main Cover Line: The main cover line (or anchorage) relates back to the main image. The main cover line is the biggest story that is in the magazine which is different in every issue of the magazine. It is usually information about a music artist for example if they have released a new album or if rumours have been spread that they are going to split up. In the Q magazine I have looked at the Main Cover Line is "U2 ARE BACK" which would make the target audience buy it to find out what they are back from

Bar code: Every music magazine has a bar code which tends to contain the information about the date of the magazine and the price.

Selling Line: Most music magazines have a selling line such as 'Live Life Loud' which is the selling line of Kerrang. Magazines such as Q do not have selling lines.

Conventions of The Brief.

- Front Cover
- Contents Page
- Double Page Spread
(must produce 3 different textual analysis posts for each of the above)

Front Page: Main image, masthead (title, ideology which represents the magazine genre), cover lines, left third, banner headlines (gives main anchorage and anchors the meaning of the image), selling lines, tag line (sums up editional philosophy), bar code, price and date, puffs (advertises something on the magazine i.e. competitions) and kickers (explanatory line for the main banner).

Contents Page: Masthead (contents), page numbers, images, headlines, features and regulars (features are specific to the edition whereas regulars are regular to the magazine.

Double Page Spread: Domineering image, headline, story which relates to the main cover line on the front page - provides continuity throughout out the magazine.

L.I.I.A.R Interpretation of The Brief.

Language: Media language refers to various conventions of magazines which include camera angles, colour codes, conventions, layout or 'splash' and house style (the look of the magazine).

Institution: Institutions are any company that creates or produces media texts. Examples of these are Q magazine, NME and Mix Mag. The institution also contains the publishers of the magazines and what they are involved with.

Ideology: Ideology is a dominant set of ideas which present themselves as a common sense or truth. Power relations are reinforced through ideology. This also contains the idea of moral values and what message the magazine holds such as NME(enemy of main stream music which we interpret through the name and how it sounds) connotation of the mast head. Q - quality music magazine. Duel cover magazines are also sometimes used to attract a wider range of audience. Synergy (different aspects of media which promote each other) Ideology is also seen to be aspirational and the image of the magazine reflects the genre.

Audience: A collective group of people reading/watching/listening to any type of media. Every part of media also has a target audience that they have in mind which they appeal to by having certain themes or story lines that would attract the intended audience. Audience also covers age, gender, type, social class and defines the target audience. We can define social class with audience by breaking it down into the social status:
- A = upper middles class i.e. doctors.
- B = middle class i.e. teachers.
- C1 = lower middle class i.e. police officers.
- C2 = skilled working class i.e. plumbers.
- D = working class i.e. manual workers.
- E = underclass i.e. casual labourers, unemployed or students.

Representation: How the image, setting, text and themes are shown to the audience and how they see it. This is done by referring to the theme of the media text and having the images, setting and text relate back to it. Representation also covers the idea of target audience, the central image on the splash, the music behind the magazine (how the name of the magazine reflects the music genre). This also goes on to represent the music genre and the ideology.

The Brief.

Main Task: Produce the front page, contents page and double page spread of a new music magazine. All images must be original, produced by you. Must have a minimum of four images.

Evaluation.

After researching and analysing several different college magazine covers, I decided to produce the idea of having a magazine based on a fresh start and decided to make the magazine the first issue in order to create the sense of continuity with the idea of a fresh start and a new fresh magazine.

Upon analysing college magazine covers, I came to notice several different conventions in which each one included. The masthead was big, bold, colourful ad stood out from the page which was also accompanied by a main image which was generally of a student. The image always related to the main cover line which is the case with every magazine so I decided to carry on the idea of doing this as it only made sense. Other cover lines that were found on the front covers where sometimes accompanied by small animations or small images which I believed was a good way of introducing colour and excitement into the front cover.

Taking my idea into consideration, I produced a plan on Microsoft publisher in order to create a vague idea of the layout of my front cover. After this, I went on to take several pictures which I then narrowed down to just three in which I thought gave the impression of a new start to the audience best.

After narrowing down my pictures to just these three, I then went on to choose the picture in which there is only one student stood in front of the college building. I decided to use this particular image as I felt it was more capable of putting across the idea of a new, happy and fresh start. If I was to retake the pictures, one particular aspect I would change would be the fact that there are no other people in the background. I believe if the image had other students in the background all sat talking, it would give of the impression of the college being a sociable and happy place whereas in the image used the college looks empty.

After selecting the image I went on to alter the lighting and vibrancy of the colours by using a picture editing website called ‘Picnik’. On this website after altering the image, I then went on to add the text onto the front cover which made it feel more like a magazine before I had finished it. I then uploaded the front cover onto paint which is where I went on to add the barcode as well as the information bar across the bottom.

The target audience I aimed for was new students that had just started the college. I believe I achieved this due to the image used as well as the choice of headlines and colours which all major factors of creating a teenage magazine that looked interesting to read as well as giving off a happy impression.

Magazine Front Cover.

Contents Page Mock.

Front Cover Mock.

Textual Analysis Of College Magazine Front Cover (2).

On the front cover of this 'Secondary Teachers' magazine, it is being represented in a very formal way which we can tell by the use of the colour black which appears very dominant on the front of the page. The colour black connotes the idea of power, formality and work which accompanied by the purple colour of the main cover line also suggests elegance as well. The colour of the masthead is what is apparent on each cover of the 'Secondary Teachers' magazine and could be considered as iconic of the magazine due to the fact that we would recognise the magazine by the colour of the masthead.The colours of the other cover lines are all in bright and eye catching colours which attract customers and make the magazine look more interesting and friendly.

The student that is on this front cover is being represented in a sophisticated and formal way which we can tell by the costume that she is wearing. The suit like costume connotes business and power to the audience which they are then able to relate to the main cover line which reads 'Meet The New Inspectors - they're not from Ofsted'. The formality of he costume and the main cover line are very well related especially to the target audience of secondary teachers in which Ofsted are a major part of their career. Also, because the student is posing as an Ofsted inspector, this suggests that the students are now the ones that are inspecting schools and putting forward their opinions on what changes they believe are needed within the school and with the teachers.

The camera angle and shot that is used is the iconic one used for several magazine covers which is the basic straight on mid-shot. This shot has worked particularly well with this front cover due to the fact that the audience is able to see her full costume therefore making it easier to relate back to the main cover line of the magazine. Also, the fact that this student is looking directly at the camera allows the audience to feel more involved in the magazine making it more personal to them.

We are able to identify the target audience of this magazine by simply reading the name of the magazine. But other factors that make us realise this more is the fact that the headlines of the magazine are all to do with different aspects of school and school life. A good example of this on this certain magazine cover is one of the cover lines at the top band of the page reads 'Summer Ashes Fever: Knock Your Students For Six'. This cover line immediately tells us that this magazine is aimed at teachers rather than students which we may believe it could be due to the image of the student on the front cover.

Textual Analysis Of College Magazine Front Cover (1).

On the front cover of this 'Secondary Teachers' magazine, it is represented in a exciting manner due to the use of the colours on the image. The bright red and blue colours of the boxing gloves are suggestive of fun and excitement due to the simple fact that they are both very bright colours. The colour of the main headline is yellow which is connotational of happiness and is also a bright colour which is very eye catching and draws attention to the magazine. The colour of the masthead is also a very bright and cheery colour as well as the cover lines also being the same. The bright use of colours is good for this particular front cover as the main headline is all about excitement and sport.

The student on this front cover is being represented in a happy and active way. We can tell this due to the fact that he is smiling and also appears to be sweating, this accompanied by the fact he is wearing boxing gloves and also accompanied by the main cover line informs the audience that this particular student has been boxing. 'Hooked. How non-contact boxing is proving a big hit in schools' this main cover line is in bold and brightly coloured text which reflects the image of the student very well. The impression received from this main cover line is that this particular magazine is informing the target audience of a new form of activity that is beginning to be used in school.

The costume of the student is very minimal and due to the medium close up used, we can only see a minority of it. The t-shirt that the model is wearing is a maroon polo t-shirt which would suggest to the audience that he is wearing a sports kit of some form. This becomes more obvious when we look at the boxing gloves as boxing is obviously a sport.

The camera angle that has been used on this front cover is the usual one that is used on most magazine front covers. It is the conventional medium close-up shot in which we can the see model who is looking directly at the camera. The fact that he is looking straight at the camera gives the audience the idea that he is looking at them and makes it more personal involving the reader more into the magazine. The shot used allows the image to dominate the front cover which alongside the main cover line informs the audience about what the main story of the magazine is going to be about.

The intended target audience is fairly obvious on this front cover magazine as the masthead is the target audience, secondary teachers. You could also possibly tell this by the fact that what appears to be the main story is about different teaching methods which will be more interesting to teachers rather then a student.

Target Audience.

Target audience is one of the key concepts that magazine institutions have to take into consideration when creating their magazines. They would have to take into consideration the images used, the font type used, the stories within the magazine and also the name of the magazine. For example, if a magazine was created specifically for the male target audience and it had pictures of lipstick on the front cover as well as pink swirly writing, it would be guaranteed that no male would purchase the magazine. A good image to use for a magazine targeted at men would more than likely be a car or a picture of a female model on the front cover as these are stereotypical magazines for the male audience.

What Is Target Audience?In marketing and advertising, a target audience, or target group is the primary group of people that something, usually an advertising campaign, is aimed at appealing to. A target audience can be people of a certain age group, gender, marital status, etc. (ex: teenagers, females, single people, etc.) A certain combination, like men from twenty to thirty is often a target audience. Other groups, although not the main focus, may also be interested.

L.I.I.A.R.

Language: Media language refers to written, verbal, non verbal, aural and aesthetic communication and usually a combination of these.

Institution: Any company, organisation or studio that creates a media text.

Ideology: A dominant set of ideas presenting itself as a common sense or truth. Power relations are reinforced through ideology.

Audience: A collective group of people reading/watching/listening to any type of media. Every part of media also has a target audience that they have in mind which they appeal to by having certain themes or story lines that would attract the intended audience.

Representation: How the image, setting, text and themes are shown to the audience and how they see it. This is done by referring to the theme of the media text and having the images, setting and text relate back to it.

Magazine Types.

There is a large amount of magazines on the market today that vary from genres such as gossip magazines to health magazines to sport magazines. The following list are examples of magazines that are on the market today.

- Men's Health
- Heat
- Kerrang
- FHM
- New
- BBC Good Food
- The Big Issue
- Car Sport
- Vogue
- Cosmopolitan
- Star

This list is just a few of the hundreds of magazines that are out on the market today. Each magazine has its on convention which is its identity allowing the consumers to recognise the magazine. Apart from the actual name of the magazine, this could be the colours, cover lines and even the images used.

In magazines such as heat, they lure their target audience into purchasing the magazine by having a celebrity as the main image on the cover accompanied by a main cover line which is usually suggests that one of the star's secrets is going to be revealed or occasionally, they have 'embarassing' pictures of the celebrities to provide some humour for the consumer.

Every magazine has an intended target audience, for example 'Heat' would more than likely be targeted at the younger generation possible ranging from the ages 15 - 25 and the target audience would primarily be women due to the fact that it is a gossip magazine. Comparing this to a magazine such as Kerrang which is a music based magazine, the target audience would be completely different as it would target all ages and both male and female consumers as a range of people all ages and both genders like the type of music that is portrayed in Kerrang magazine.

Conventions Of A Contents Page.

Page Numbers: Page numbers are essential on a contents page as they allow the consumer to locate the article that he or she wishes to find. These are genetically located next to the article title or are sometimes located on images that are representing the articles.

Picture Linkage: This is where there images on the contents page have some link to either the articles or a summary of the magazine. Ones which link to articles feature bands or artist of which the article stipulates about. This gives a visual aid to the consumer so they can identify whether or not this said magazine covers whom they are looking for.

Cover Story: This is one of the more important parts of the contents page as this is one of the reasons the consumer has opened or purchased the magazine, so making a spectacle of the cover story is important. Highlighting it in some format helps the consumer easily identify the location of the article.

Regular: This is a section on some magazines which include the articles which are featured week in week out this allows easy identification of their location.

Images: These are generally linked to the pictures etc (see ‘picture linkage’ and ‘page numbers’).

Colours: The colours generally match that of the cover and generally set how the magazine colours are going to be represented. For example in Kerrang magazine, the colours tend to be black and darker colours which relates back to the music genre.

Conventions Of A Magazine.

Masthead: The name of the magazine displayed in the typeface in which it is designed. This is the visual branding of the title and is usually done in a unique typeface to be very recognisable. The Masthead can also suggest the intended target audience, for example to magazine 'Secondary Teachers' wouldn't attract a teenager who likes gossip magazines such as heat, instead it would attract a secondary school teacher.

Dateline: Month and year of publication, often with the price. Note that a monthly magazine usually hits the news-stands the month before the cover date.

Main Image: Main images often relate to the main headline or the 'Main Cover Line'. This draws attention to the magazine due to the size of the image and the colours that are used which are usually bold and boisterous.

Coverlines: Coverlines are primarily used to inform the purchaser what else has been included with in the magazine other than the main story. These coverlines are often accompanied by small images which allow the audience to get a vague idea about what the article is going to be about.

Main Cover Line: The main cover line accompanied by the main image is very dominant on the front cover of any magazine. It uses large, bold fonts as well as bright colours which tells the reader what the main story of the magazine is.The main coverline always relates to the main image informing the reader what the main story is about.

Left Third: In western countries, the left third of the cover is vital for selling the issue in shops. where the magazine is not shown full-montage. The title must be easily recognisable in a display of dozens of competitors. The start of the masthead is important here.

Bar code: Standard bar code used by retailers which contains a unique code for the magazine.

Selling Line: Selling lines are short, sharp descriptions of the title's main marketing point which are unique to each magazine.

The Brief.

Preliminary Exercise: Using DTP and an image manipulation program, produce the front page of a new school/college magazine, featuring a photograph of a student in medium close-up plus some appropriately laid-out text and a masthead. Additionally you must produce a mock-up of the layout of the contents page to demonstrate their grasp of DTP.

Main Task: The front page, contents and double page spread of a new music magazine. All images and text used must be original, produced by you - minimum of four images.