Target Audience.

Target audience is one of the key concepts that magazine institutions have to take into consideration when creating their magazines. They would have to take into consideration the images used, the font type used, the stories within the magazine and also the name of the magazine. For example, if a magazine was created specifically for the male target audience and it had pictures of lipstick on the front cover as well as pink swirly writing, it would be guaranteed that no male would purchase the magazine. A good image to use for a magazine targeted at men would more than likely be a car or a picture of a female model on the front cover as these are stereotypical magazines for the male audience.

What Is Target Audience?In marketing and advertising, a target audience, or target group is the primary group of people that something, usually an advertising campaign, is aimed at appealing to. A target audience can be people of a certain age group, gender, marital status, etc. (ex: teenagers, females, single people, etc.) A certain combination, like men from twenty to thirty is often a target audience. Other groups, although not the main focus, may also be interested.