L.I.I.A.R.

Language: Media language refers to written, verbal, non verbal, aural and aesthetic communication and usually a combination of these.

Institution: Any company, organisation or studio that creates a media text.

Ideology: A dominant set of ideas presenting itself as a common sense or truth. Power relations are reinforced through ideology.

Audience: A collective group of people reading/watching/listening to any type of media. Every part of media also has a target audience that they have in mind which they appeal to by having certain themes or story lines that would attract the intended audience.

Representation: How the image, setting, text and themes are shown to the audience and how they see it. This is done by referring to the theme of the media text and having the images, setting and text relate back to it.