Masthead: The name of the magazine displayed in the typeface in which it is designed. This is the visual branding of the title and is usually done in a unique typeface to be very recognisable. The Masthead can also suggest the intended target audience, for example to magazine 'Secondary Teachers' wouldn't attract a teenager who likes gossip magazines such as heat, instead it would attract a secondary school teacher.
Dateline: Month and year of publication, often with the price. Note that a monthly magazine usually hits the news-stands the month before the cover date.
Main Image: Main images often relate to the main headline or the 'Main Cover Line'. This draws attention to the magazine due to the size of the image and the colours that are used which are usually bold and boisterous.
Coverlines: Coverlines are primarily used to inform the purchaser what else has been included with in the magazine other than the main story. These coverlines are often accompanied by small images which allow the audience to get a vague idea about what the article is going to be about.
Main Cover Line: The main cover line accompanied by the main image is very dominant on the front cover of any magazine. It uses large, bold fonts as well as bright colours which tells the reader what the main story of the magazine is.The main coverline always relates to the main image informing the reader what the main story is about.
Left Third: In western countries, the left third of the cover is vital for selling the issue in shops. where the magazine is not shown full-montage. The title must be easily recognisable in a display of dozens of competitors. The start of the masthead is important here.
Bar code: Standard bar code used by retailers which contains a unique code for the magazine.
Selling Line: Selling lines are short, sharp descriptions of the title's main marketing point which are unique to each magazine.
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