Front Cover Of A Music Magazine Textual Analysis 2.

The image on the cover of this VIBE magazine breaks from the typical, conventional images of magazine covers. The image has been taken in close up rather than a mid shot which in this case is being used to exaggerate the emotion on Kanye West's face in order to back up the main cover line 'Kanye West - I Am Rap'. The expression on his face has what seems to be a very confident and possibly 'cocky' look to it. The costume we can see is very minimal but appears to be a grey jumper with a blue collar which is very casual. Also, the idea that Kayne West is looking directly at the camera makes it more personal towards the audience allowing them to feel more involved.

The colours that are used on the cover of this magazine are all very bright and eye catching. The neon blue colour of the text on the magazine is similar to that of the blue colour on his collar which provides a house style as well as connoting the idea of 'party time' along with the neon pink that we can also see on the cover of the magazine. The colours that are used suggest that the genre of music the magazine is based on is very party like. The text used is very bold and simple which is easy to read and also has an impact on the reader due to the fact that it is bold and 'in your face'.

The cinematography used in this image is fairly basic as it is just a straight on shot in close up of Kanye West which like mentioned earlier is used to emphasise the expression on his face.

The intended target audience for this magazine would more than likely be males from the age of 16 to 24 that like Kayne West and RnB music. I believe that this magazine front cover captures this target audience due to the colours used and the general laid back feel that the magazine produces for its readers.